All About Editing

Here at Audience Ops, we pride ourselves on our top-notch content and attention to detail. Our internal editing process is a key piece of the puzzle when it comes to ensuring that each piece of content we create for clients is solid, valuable, and as error-free as possible.

Our Editing Process

Every article, content upgrade, lead magnet, newsletter and social post that we create here at Audience Ops is reviewed by one of our dedicated editors—before it’s ever sent to you for feedback or approval.

We have several experienced and detail-oriented professional editors on our team.  These are dedicated roles here—meaning editing content is all that they do at Audience Ops.

When a piece of content is assigned to them, it’s their responsibility to go through it with a fine-tooth comb. They’ll look for things like (but this certainly is not an exhaustive list of what they might edit):

  • Spelling and grammar errors
  • Run-on or wordy sentences
  • Passive voice
  • Missing or broken links
  • Uneven structure
  • Misleading headlines
  • Client-specific requests

While those logistical things are important, we always remind our editors to think of themselves as advocates for the reader.

In addition to checking for errors like the ones above, they’re also encouraged to pull out places where they think the content could be expanded or improved. It’s their goal to ensure that each piece of content we create provides exceptional value to the reader.

Do you have a style guide?

Because we write for a variety of clients and industries, we don’t have one style guide that applies across the board.

Generally, we default to AP Style when editing. With that said, if you have specific requirements in terms of formatting, spelling, or other style-related items, please send those along to us!

Our team will keep track of your specific requests so we can produce and edit content that complies with those requirements.

Voice and personality in the writing is also a very important piece.  Our editors are looped in on the initial conversations we’ve had with you regarding voice and they’ll take this into account when editing the work we produce for you.